Build Your Investor Website
As a real estate investor it can sometimes be tough to find motivated sellers. There are many challenges facing investors including increased competition and sinking home prices.
If you like shooting fish in a barrel then you can thank this current economic market for making motivated sellers so available. Honestly, there isn’t. How do you get them calling you?
I found that an excellent way to find motivated sellers is on the internet. Of course, there is no shortage of services offering lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. In a nutshell, a website that you control that feeds you motivated sellers.
How do you put an enterprise like this into action? A timeless web design is where it all starts. It should demonstrate that you are a serious buyer and know how to solve their problem. It should illustrate that you have solved dilemmas for other motivated sellers. It should have convincing sales copy that provokes the visitor to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Start by either paying a professional to create a quallity website or build one yourself. Alternatively, you can purchase a template and customize it. You’ll discover that even buying a template necessitates some HTML knowledge. Paying someone to do it will obviously take capital. You need to make the decision about what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Don’t forget as many testimonials as you can get. Fashion your offline credibility kit to suit the online media. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Nothing is more persuasive than a happy customer.
Implement compelling copy to induce your visitors to submit their information. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He may be unequaled in the field of writing copy. Get his book called, The Ultimate Sales Letter, and read it cover to cover. Each page should include a compelling call to action.
Perhaps the most important step is putting plenty of lead generators on the pages. These are online forms that your visitors complete. The forms should acquire the visitor’s contact info in addition to their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
The final step is driving targeted visitors to your site. A great way to do this is to advertise using Yahoo Search Marketing. This can be accomplished with paid advertising or SEO to gain top rankings. When you start getting visitors you may discover that you need to modify your content. If it turns out that you’re not getting as many leads as you would like try having your copy critiqued for improvments. I’ve found that squeeze pages work well to increase conversion rates.
With a quality website and the use of paid listings and strategic SEO you’ll be gathering motivated sellers and doing more profitable deals.
This entry was posted on Friday, February 27th, 2009 at 4:06 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.